You can fill out the worksheet for free. This is the version that won't let you off easy.
The Brief is a 15-minute diagnostic that gets you sharp on what you're actually solving, before you spend another dollar, hour, or meeting moving in the wrong direction. It's the same five questions as the worksheet, run by an AI that does the thing a blank page can't: it pushes back.
When your answer is vague, it says so. When you hand it a solution instead of a problem, it sends you back. When a section is taking too long, it tells you what that means. It won't hand you a finished Brief until the problem is sharp. You leave with one clean, usable problem statement: what you're solving, what solved looks like, what has to be true, who owns it, and the one thing most likely to derail it.
Use it before a major initiative, a hard conversation, or any time the answer to "what are we solving?" runs longer than a sentence. Run it on any problem, as many as you have worth solving. No subscription, no expiry.
If it doesn't give you a sharper problem statement than you walked in with, email me and I'll refund it.